Terms & Conditions

01Introduction

These Terms and Conditions ("Terms") govern your access to and use of the ThelaunchProtocol website and, where applicable, the services we provide. By accessing this website or engaging our services, you agree to these Terms. If you do not agree, please do not use this website or our services.

In these Terms, "we", "us", and "our" refer to [LEGAL ENTITY NAME], and "you" and "your" refer to the user of our website or the client engaging our services.

02Who we are and what we do

We are an X launch agency. We run product and brand launches on X (formerly Twitter). Our services include launch strategy, messaging, creative direction, coordination of creators and KOLs, posting schedules, engagement management, and post launch amplification. On the video side we provide pre production support such as scripting, storyboarding, and creative direction. We do not produce the video itself. The client is responsible for producing the final video asset, and we build the launch around the asset the client provides.

Nothing on this website is a guarantee of any specific result. Virality and performance depend on many factors outside our control. We describe our approach and past work for illustration only.

03Use of the website

You agree to use this website lawfully and not to:

• Use it in any way that breaches applicable laws or regulations.
• Attempt to gain unauthorized access to the site, its servers, or any connected systems.
• Introduce malicious code or interfere with the proper working of the site.
• Copy, reproduce, or exploit any part of the site except as permitted by these Terms.

We may suspend, withdraw, or restrict availability of the website at any time without notice.

04Services and engagement

The specific scope, deliverables, timelines, fees, and payment terms for any services will be set out in a separate proposal, statement of work, or agreement between you and us. Where those documents conflict with these Terms, the terms of the signed engagement document will prevail for that engagement.

Most launches run over a defined period agreed in the engagement document. We recommend engaging us with sufficient lead time before your intended launch date so there is room for pre production, creator coordination, and scheduling.

05Client responsibilities

You agree to:

• Provide accurate and complete information needed for us to deliver the services.
• Produce and deliver the final video asset where production is your responsibility.
• Provide timely feedback, approvals, and any materials we reasonably request.
• Ensure that any content, product, or claim you ask us to promote is lawful, accurate, and does not infringe the rights of others.
• Hold all rights and permissions necessary for the materials you provide to us.

Delays or incomplete information on your side may affect timelines and outcomes.

06Fees and payment

Fees, payment schedules, and any retainer terms will be set out in your engagement document. Unless stated otherwise, invoices are payable within the period specified in that document. Late or missed payments may result in suspension or termination of services. All fees are exclusive of applicable taxes unless stated otherwise.

07Intellectual property

All content on this website, including text, graphics, logos, and design, is owned by us or our licensors and is protected by applicable intellectual property laws. You may not reproduce or reuse it without our prior written permission.

For engagements, ownership of deliverables and any license granted to you will be set out in your engagement document. Materials you provide to us remain yours, and you grant us the rights necessary to use them for the purpose of delivering your launch.

08Third party platforms

Our services operate on and around third party platforms, including X. We do not control those platforms and are not responsible for their availability, policies, algorithms, or actions, including any change, restriction, or removal of content or accounts. You are responsible for complying with the terms of any platform used in connection with your launch.

09No guarantee of results

We apply our experience and judgment to maximize the probability of a successful launch, but we do not and cannot guarantee any specific level of views, engagement, reach, signups, revenue, or other outcomes. Any figures, examples, or past results shared by us are illustrative and are not a promise of future performance.

10Limitation of liability

To the maximum extent permitted by law:

• We provide the website and services on an "as is" and "as available" basis without warranties of any kind, express or implied.
• We will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, or goodwill, arising out of or in connection with the website or services.
• Our total aggregate liability arising out of or in connection with any engagement will not exceed the total fees paid by you to us for that engagement.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law.

11Indemnity

You agree to indemnify and hold us harmless from any claims, losses, liabilities, and expenses arising out of your breach of these Terms, your misuse of the website or services, or any content or materials you provide to us, including any claim that such materials infringe the rights of a third party.

12Confidentiality

Each party may receive confidential information from the other during an engagement. Both parties agree to keep such information confidential and to use it only for the purpose of the engagement, except where disclosure is required by law. Specific confidentiality terms may be set out in a separate agreement.

13Termination

Either party may terminate an engagement in accordance with the terms set out in the applicable engagement document. We may suspend or terminate your access to the website at any time. Provisions that by their nature should survive termination, including intellectual property, limitation of liability, indemnity, and confidentiality, will continue to apply.

14Governing law and jurisdiction

These Terms are governed by the laws of India. The courts at [CITY], India, will have exclusive jurisdiction over any dispute arising out of or in connection with these Terms, subject to any different dispute resolution terms agreed in a specific engagement document.

15Changes to these Terms

We may update these Terms from time to time. The version published on this website at the time you use it or engage us applies. Please review this page periodically.